HUSH on … the “other” 2020 World Champions representing the UK or the Home Nations

In a year where a limited amount of sport has taken place, with the Olympics and many World Championships postponed, it would have been a great opportunity to celebrate all World Champions and given other sports the platform. Sadly, that wasn’t the case and this was perfectly summed up by the BBC’s “Sports Personality ofContinue reading “HUSH on … the “other” 2020 World Champions representing the UK or the Home Nations”

HUSH on … The Women’s Sport Debate

One thing this pandemic in 2020 has highlighted is that although women’s sport has made strides over the years there are still barriers and restrictions, especially with many in society still having a socio-political outlook and negative perception. It is a reflection of education and culture, yet we can challenge these stigmatisms to create accessibility for all.Continue reading “HUSH on … The Women’s Sport Debate”

HUSH on … The Digital Transformation Innovation in Fan Engagement

According to WePlay, there has been a 95% increase in home media consumption and 60% increase in content streaming during lockdown for Covid-19. This highlights how technology and digital transformation has allowed platforms to shine; to enhance fan engagement by using the intangible in these uncertain and unprecedented times. Creating new ways of fan engagementContinue reading “HUSH on … The Digital Transformation Innovation in Fan Engagement”

HUSH on … Women’s Sport and Women in Sport; there is a difference.

There have been great strides in Women’s Sport and Women in Sport in the past 20 years with more media coverage and accessibility for engagement. Yet is this because the platforms are more readily available? Has the acceleration of digital transformation played a part? And is it just in participation rates? What about the businessContinue reading “HUSH on … Women’s Sport and Women in Sport; there is a difference.”

HUSH on … The Emotion of Sport Business

The thrill when your team is doing well. The joy of a win. The buzz of success. There really isn’t anything like the emotions surrounding the un-predictable nature of Sport. Even the Tokyo 2020 Olympics echo’s this with their official motto: “United by Emotion”*. Sport has the power to motivate and create change in society,Continue reading “HUSH on … The Emotion of Sport Business”

HUSH-on … Sport Sponsorship – a difference perceptive

First written in February 2020 When working in Sport Business, sponsorship can be an emotional environment. There are two main types of behaviour for businesses wanting to be part of the sport sponsorship world: To utilise the brand exposure and awareness association with a sponsorship can generate – new(ish) behaviour A sense of vanity andContinue reading “HUSH-on … Sport Sponsorship – a difference perceptive”