Category Archives: Sponsorship

First written in February 2020 When working in Sport Business, sponsorship can be an emotional environment. There are two main types of behaviour for businesses wanting to be part of the sport sponsorship world: To utilise the brand exposure and awareness association with a sponsorship can generate – new(ish) behaviour A sense of vanity andContinue reading “HUSH-on … Sport Sponsorship – a difference perceptive”